Mixing it up with fancy flavours
The Artisan Drinks Company is launching a line of premium craft mixers in partnership with spirits distributor Love Drinks.
The range includes flavours like violet blossom tonic, barrel smoked cola, and classic London tonic. The company said the recipes are made using the “finest natural ingredients”.
Artisan Drinks Co co-founder Steve Cooper said the launch aims to address a lack of innovation in the category. “The spirits market has a wonderful array of craft brands, traditional to modern, reserved through to colourful. Yet, despite strong growth, there is little innovation in the mixer category.”
