GALLERY: Mintel on super soups and how to shake up a saturated and mature market

By Niamh Michail

23-Apr-2017 - Last updated on 24-Apr-2017 at 14:44 GMT

With unusual ingredients (think sea buckthorn, cacao nibs and 'ugly' vegetables), convenient packaging and a focus on minimal processing, manufacturers can shake up the saturated and mature prepared soup market, says Mintel.

Pepping up a mature category

Chill out (and move away from ambient)

Top it up

Superfood souperfoods

Watch that white space

Convenience is king

Soup with a social cause

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