GALLERY: Mintel on super soups and how to shake up a saturated and mature market

By Niamh Michail

23-Apr-2017 - Last updated on 24-Apr-2017 at 14:44 GMT

With unusual ingredients (think sea buckthorn, cacao nibs and 'ugly' vegetables), convenient packaging and a focus on minimal processing, manufacturers can shake up the saturated and mature prepared soup market, says Mintel.

Pepping up a mature category

Chill out (and move away from ambient)

Top it up

Superfood souperfoods

Watch that white space

Convenience is king

Soup with a social cause

Flavours from afar

Related tags: Tomato

Related news

Related products

Formulating foods for an ageing population

Stable Micro Systems | 22-Jul-2019 | Technical / White Paper

As the global population ages, developing foods for older consumers is becoming more important than ever. Download this free white paper to find out how...

Retain Colour in Meat with Superior Antioxidant Efficacy

Kancor Ingredients Limited | 03-Apr-2019 | Research Study

There is a growing demand for red meat globally. However, oxidation impacts the colour and odour of meat, deteriorating its quality. The colour in fresh...

Bring alive the colours of meat, naturally

Kancor Ingredients Limited | 27-Mar-2019 | Technical / White Paper

Addition of colour makes food more attractive and appetising. But usage of natural colours always come with technical challenges such as heat stability,...

How to find textural perfection in meat alternatives

Stable Micro Systems | 25-Mar-2019 | Technical / White Paper

An increase in vegetarian diets has led to a rise in demand for meat alternatives. Replicating the texture of meat is vital to consumer enjoyment, but...