Videos, photos, links - try them all to see which works best for your brand
Companies should make the most of all the media-sharing possibilites the platform offers.
Struwig said: “Another element that makes for a successful brand online is always staying up to date with platform developments, current events and online trends. Haribo does this very well by utilising Twitters video auto-play functionality when promoting their new product range.”
And while research by Brandwatch found that food companies perform best when their tweets and Facebook posts are accompanied by a photograph – rather than videos and links – it did suggest that brands put out diverse content initially to test the water.
“By continuously tracking their social performance, brands can [then] identify the balance of formats that is the most successful for them,” it said.
