Give something to your followers (and not just your product)
Followed by millions, WholeFoods is a company which has managed to build a loyal following by not just focussing on their own products.
Lovejoy said: “They don’t come off as just branding but as wanting to give back something useful for their followers. (…)They are very open and transparent, and don’t just showcase their products but share recipes and tips.
For them, the platform is not just for advertising but for giving something of value back to people.”
