Crave releases peanut-free peanut butter
Snack food brand Crave has released a ‘P’Not Butter’ containing sunflower seeds instead of peanuts, so those who cannot eat peanut butter can consume a similar product.
Peanut allergy, according to the charity Anaphylaxis UK, affects around 2% of children and 0.5% of adults, and this product aims to give them something they can safely consume that emulates the real thing.
“We’ve really got our nuts out this time with our second spread to market. Instead, it is a crunchy sunflower-based spread. We roast the sunflowers to give them that tasty ‘peanutty’ crunch. Importantly, we’ve also excluded soya in our spread, therefore excluding all the major food allergens,” said founder Rob Brice.
The product will be released in Asda on 8 April and Sainsbury’s on 14 April at an RRP of £4.00 per 200g jar.
Image Source: Crave
