Bio&Me unveils first gluten free porridge pots into Sainsbury’s
UK gut health food brand Bio&Me is extending its gluten-free line of products with the launch of its first Gluten Free Porridge Pots. The pots are available in seasonal ‘Spiced Apple’ and ‘Nice & Nutty’ flavours, RSP £1.30/58g pot. Sainsbury’s will be stocking both variants across 383 of its stores, and the pots will be also available via independent retailers nationwide.
Jon Walsh, Bio&Me co-founder and CEO, said: “Market data shows that our current porridge pots are performing incredibly well, delivering over 50% incremental growth to the category. We are therefore really excited to be launching our first gluten free porridge pots into Sainsbury’s. Since we brought out our first gluten free granola last year, we have had numerous requests to add more products to our repertoire. We are delighted to be fulfilling that demand and offering shoppers two nutritious and convenient gluten free porridge options that don’t compromise on taste. The Sainsbury’s team has been behind Bio&Me from the get-go, and we’re so appreciative of their continued support.”
Dr Megan Rossi, Bio&Me co-founder, added: “Here at Bio&Me, we have a passion for making gut healthy food that’s authentic, tasty and accessible to all. I’m delighted to be extending our range to include these gluten free, high fibre pots of goodness with no added sugar. Everyone’s gut is different, so at Bio&Me it’s important to us to offer greater choice to meet the needs of everyone, including those who avoid gluten, whether that be because they have coeliac disease or gluten intolerance (more formally known as non-coeliac gluten sensitivity).”
Image: Bio&Me
