Cambodian premium organic rice brand launches into UK
IBIS Rice, a Cambodian brand of premium organic rice, has just launched into the UK with listings in all Planet Organic and Better Food stores with a direct-to-consumer channel to follow later this month.
IBIS Rice directly supports farmers in Cambodia who are involved in preventing deforestation and protecting indigenous wildlife. These farmers sign up to a programme of organic agriculture, zero deforestation and zero poaching and are paid a 70% premium for their crops. IBIS Rice manages all the packing and processing in Cambodia to keep the added value in the rural communities before selling it directly to the UK.
The IBIS Rice farmers grow a local variety of long grain jasmine rice known as phka rumdoul, which has been voted the best rice in the world five times at the World Rice Forum. It is available as rice grain, either white, brown, or semi-milled; puffed into rice cakes and popped into a breakfast cereal.
Wildlife TV Presenter and Conservationist Chris Packham, who is a band ambassador, said: “I am so thrilled to be a part of this fantastic brand. It is rare to come across a business such as this, one that truly supports its environment and the people throughout the supply chain. We live in exciting times for conservation, but equally a time when the pressure on our natural environment is at breaking point. I strongly believe that more businesses need to follow the model of IBIS Rice, who have created a model that is actively protecting forests and allowing farmers and endangered wildlife to thrive.”
Nicholas Spencer, CEO at IBIS Rice Conservation Co. added: “Our UK launch has been some time in the planning and we are so pleased to finally see the products on shelves of Planet Organic and Better Food stores. We know that UK customers will love IBIS Rice, as a brand that has purpose and soul but also a product that tastes incredible.”
Image: IBIS Rice
