In the UK, local vertical farming business Jones Food Company is launching its first consumer facing brand.
Coined ‘Homegrown’, the brand will sell three SKUs into Asda from this month. The range includes 80g Mixed Salad, 60g Rocket and 80g Hot & Peppery Cross.
Asda said it was ‘delighted’ to be the first British retailer supplying a vertically farmed bagged salad range at this kind of scale. “As well as clear sustainability benefits, the salad leaves aren’t subject to adverse weather – resulting in better availability and more consistent quality for our customers,” said Asda Produce Director Dom Edwards.
Jones Food Company is ‘thrilled’ by the launch. “All of our salad is entirely British grown which results in fewer food miles than salad flown in from around the world, is grown using only renewably energy and uses 90% less water than plants, which have been more traditionally produced,” said the company CEO.
“We can harvest our crops in one day and deliver into the supermarket depots the next, so the freshness is guaranteed.”