THIS goes abroad
For the first time, plant-based meat maker THIS is launching internationally as of today.
Via a partnership with retailer Albert Heijn, THIS Isn’t Beef Burgers, THIS Isn’t Chicken Pieces, THIS Isn’t Pork Sausages and THIS Isn’t Streaky Bacon will find themselves of supermarket shelves in the Netherlands.
According to recent research out of the Good Food Institute (GFI), the Dutch have the highest consumption of plant-based foods per capita.
THIS co-founder and co-CEO Andy Shovel said he was ‘over the moon’ about the collaboration. “This has been a huge undertaking for the business as we’ve worked to secure a really strong partnership with Albert Heijn with a 4-strong range to launch into one of the hottest markets for plant-based globally.”
Image source: THIS