PepsiCo-owned Quaker Oats is introducing a new flavour to its 'Oat So Simple' range: Caramelised Biscuit.
The new oat SKUs come in two formats: sachets (10pk - 334g for £3.50 / 2 for £5) and an on-the-go pot (57g for £1.29 / 5 for £5), and will be available in the grocery channel from mid-August. This new flavour adds to the brand's line of tasty but fully non-HFSS hots products, noted Quaker.
Caramelised Biscuit has been in the top 20 fastest growing sweet flavours in the past three years, according to the Kerry Marketing Insights Programme.
“We’ve seen a real demand for caramelised biscuit-flavoured breakfast products on social media, where consumers combine the flavour profile of caramelised biscuits with our Quaker Oats, with recipes accumulating millions of views across platforms. It was a no-brainer to bring the caramelised biscuit flavour to our portfolio and tap into consumer demand, with the concept performing well in consumer testing,” said Claire Molyneux, head of brand for Quaker at PepsiCo.