THIS has launched a new and improved THIS Isn’t Beef Burger into UK retail.
The product is made of pea and fava protein with natural flavouring to achieve a ‘beefy and chargrilled’ taste. The company has incorporated its patented Fat 2.0 to create what it is describing as its ‘most succulent’ burger.
The THIS Isn’t Beef Burger is high in protein and a source of fibre, and the patty contains 30% less saturated fat than the average meat equivalent.
"Compared to the market leader, our burgers are tastier, less expensive, lower in fat and fewer calories - THIS is BEYOND an easy decision for consumers,” said Andy Shovel, co-founder and co-CEO.
THIS Isn't Beef Burgers are available in Waitrose, Sainsbury's, Morrisons, Tesco and Asda for an RRP of £3.50. They are also available via wholesale in a food service format.