Vegan ice cream brand Over the Moo is launching bite-sized plant-based ice cream offerings as ‘chunk sharing bags’. The new product comes in two flavours: vanilla and caramel.
Unlike other ice cream brands on the market, Over the Moo does not prioritise low calorie. “My commitment has always been to bite-sized ‘sharing bags’ of guilt-free coconut milk ice cream,” said Simon Goodman. “That said, at less than 30 calories a bite, Over the Moo is building an enviable reputation as the perfect pass around permissible treat that’s ideally suited to family nights in or a friends and family reunion.
“Clearly brands like Little Moons have blazed a trail for bite-sized chunks of great tasting ice cream. However, Over the Moo’s reinvention of the humble choc ice that brings great taste, sustainable thinking and superior ingredients together in eight tasty chunks is something deliciously distinct.”
Over the Moo is available in retail and foodservice in the UK.