Norwegian bone broth maker Take Stock has rebranded as Freja
The husband-and-wife team behind the brand said the name is new but Freja ‘will still use the same recipes and natural ingredients, all sustainably sourced and made in the Nordics – the inspiration for their Scandi attitude to life’.
Jessica Higgins said: “Having launched Freja during lockdown back in 2020, we’re incredibly proud of our journey so far. We wanted a 100% natural broth that was ambient, flavourful, nutritionally packed and responsibly sourced. We’ve delivered that with Take Stock. As we enter our next stage of growth, we’ve taken the opportunity to rebrand. We are proud of our Nordic roots, and we want a brand which reflects that and fully embraces our Scandinavian provenance. We’re still using the same delicious recipes and natural ingredients just with a new name and look.
"We also want to move away from any confusion between stock and broth. We make bone broths that are packed full of natural flavour and essential nutrients which you simply can’t get from a stock cube. Our current name doesn’t make that clear so it made sense to change it to Freja, which better reflects what we’re about. We have big plans to expand the brand internationally and as Freja we’re confident it will be a success.”
Image: Freja
