Plant-based on-the-go ready meals
In Finland, food start-up REBL Eats has announced the launch of six new vegan breakfast items and sandwiches.
The products are sold in eco-friendly packs that can be recycled after use. Flavours include: Berry Boost Chia Pudding, Beyond Pineapple & Mango Chia Pudding, Apple & Cinnamon Overnight Oats, Roasted Banana & Peanut Butter Overnight Oats, The New Yorker Sandwich, and the Saigon BBQ Sandwich.
"Our superpower is to make vegan proteins taste good and produce them at scale. We carefully select the ones we use, from traditional proteins like chickpeas and tofu, to more innovative ones. We are always on the lookout for cleaner ingredients lists and stay away from additives/preservatives as much as possible," said Valerie Asunta, co-founder and CEO of REBL Eats.
"Today, very few options out there can claim to be healthy, tasty, and convenient. But with our vegan chefs and nutritionists, together with feedback from our consumers, we have managed to make recipes that are loved and also light years better for the climate."
The company is also exploring other countries, with its current pilot in Stockholm, and is eyeing expansion in another 'major' market after winter.
Image source: REBL Eats