THIS launches plant-based meat range into 544 Sainsbury’s stores
Meat alternative brand THIS has launched into 544 Sainsbury’s stores. Sainsbury’s will stock the company’s bestseller, THIS Isn't Bacon (RRP £3), which has already sold 4.5million portions in the past year, plus THIS Isn't Chicken Salt & Pepper pieces, (RRP £3.85).
Andy Shovel, Co-Founder of THIS, said: "It’s an absolutely massive milestone for THIS™ to be launching into Sainsbury’s and it forms a significant part of our growth plans. We’re grateful that we can add something new and exciting to the supermarket’s plant-based offering with our bacon and chicken alternatives, which mimic meat in taste, texture, appearance and high protein content. Hopefully, we can onboard even more meat-lovers who haven’t yet been won over by plant-based food.”
The news comes as the realistic plant-based meat company continues to cross boundaries. THIS recently became the first vegan meat to feature on a UK Michelin star restaurant menu, The Harwood Arms, and attracted investment from international footballer, Chris Smalling, when the brand raised £4m in a crowd-funded Seedrs campaign.
To accelerate growth, THIS also plans to invest £1m into a plant-based innovation centre.
Image source: THIS
