The 'Perfect British Cheeseboard' unveiled
Fourth-generation Lancashire cheesemakers Butlers Farmhouse Cheeses have announce its newest launch – The Perfect British Cheeseboard, showcasing its handcrafted hard, soft and blue cheeses to provide customers with the ideal instant cheeseboard to enjoy at home.
The new product has been designed with smaller retailers in mind, for whom space is a premium, but who still wish to tap into the trend for farmhouse cheese and expanding support for domestic cheesemakers.
The cheeseboard features Butlers’ Sunday Best, a crunchy and crumbly celebration of the iconic Lancashire cheese, their popular Blacksticks Blue, a surprisingly creamy orange blue cheese with gentle bite and Button Mill, a small batch cheese known for its one-of-a-kind delicious rind and delicate flavours.
The cheeseboard has a RRP: £4.00
Matthew Hall, fourth-generation owner of Butlers Farmhouse Cheeses said, “The Perfect British Cheeseboard product has been designed with ease in mind – with crowd-pleasing farmhouse cheeses that arrive as the ideal package for sharing (or not!) as an instant cheeseboard experience. We also wanted to make it as simple for retailers to tap into the craft cheese movement fuss-free. The Perfect British Cheeseboard achieves this, with great margins for retailers, making it an extremely attractive proposition.”
