Pladis adds ‘swavoury’ addition to its Flipz brand
By Oliver Morrison
- Last updated on
Global snacking company Pladis is adding another ‘swavoury’ addition to its Flipz brand: Flipz Strawberry Cheesecake. Having launched in the UK in 2018, Flipz has seen great success in a short amount of time, and this addition to the range will help to drive this even further.
Pladis says this unique new flavour combination from Flipz will offer consumers the familiar sweet and salty taste sensation they know and love. The brand has traded in its classic chocolate coating, and the latest product in the line-up will enrobe pretzels in a sweet and moreish Strawberry Cheesecake glaze – giving shoppers a tasty, bite-sized twist on a classic dessert.
“Since introducing Flipz to UK consumers back in 2018, our shopper base has remained incredibly loyal – with a strong repeat purchase rate of over 30%. We can attribute the brand’s success to the uniqueness of its ‘swavoury’ flavour,” said Jonathan Bull, Head of McVitie’s Commercial & Seasonal Brands at Pladis UK&I.
“In addition to the brand’s established shopper base, we want to help retailers drive incremental sales by encouraging new shoppers – especially younger consumers – to buy into Flipz. This is why we’re particularly passionate about innovation across the range and adding exciting flavour combinations to our core line-up.”