Birkel Pasta Inspiration
Newlat is hoping to drive excitement in the dry pasta category with the launch of another flavour-infused variety under its Birkel brand.
The company is launching Birkel Pasta Inspiration Thyme-Rosemary, which it said provides “Mediterranean flair” and “new culinary experiences”.
The innovation is the ninth variety in the Birkel Pasta Inspiration range.
It will hit the shelves in February and will be available in cash and carry, supermarket and hypermarket retailers throughout Germany. The product has an RRP of €1.69 for a 350 gram pack.