Passion for Meat
Netherlands-based Diviande has expanded its line of frozen steaks under the brand Passion for Meat, with the addition of ‘Easy Cooking’ products.
Diciande said that the launch aimed to capitalise on growing demand for convenience products. Passion for Meat provides “high quality” vacumm packed individually portioned frozen meat products.
The 'Easy Cooking' line distinguishes itself from the other Passion for Meat products by the price-quality ratio that plays a major role in this concept, Diviande said.
“By consciously staying away just a little from the expensive, high end luxury varieties and origins and by choosing for a different good quality raw materials, the products of 'Easy cooking' are affordable for a larger group of households.
“In addition, thanks to a special technique the frozen meat can be prepared easily and quickly, even without thawing, while preserving its taste.”