Arla's two-ingredient yoghurt
Arla Foods has launched a two-ingredient yoghurt in Germany “with no added or unnecessary ingredients”.
Bio Nur (which means ‘Just organic’) contains 75% organic yoghurt, 25% organic fruit and around half the amount of sugar as standard fruit yoghurts in Germany – between 6.8 g and 7.7 g depending on the fruit.
The company said that conventional fruit yoghurts typically have around 14 g of added sugar which is “leading to a decline in the category”.
Yet creating a sweet-tasting, fruit-based yoghurt with no added sugar was no easy feat.
The company’s R&D team, based in its Innovation Centre in Denmark, tested over 180 variations of fruit preparation before finding the right varieties.
“When we began speaking to fruit prep suppliers, they told us it was impossible to create a product like this,” said Lukas Leutgoeb from Arla’s research and development department at its Innovation Centre. “Traditionally fruit and yogurt only would be a very sour combination so getting the right proportion, flavour and size of fruit was key if we could achieve a product that had no added sugar but still tasted great.”
Available across Germany now in strawberry, tropical fruit and red fruit flavours, Bio Nur will be launched in other European market in 2019.