Seasonal snacks from pladis
Snacking manufacturer pladis is tailoring several of its UK and Ireland biscuit brands – McVitie’s Jaffa cake, Digestive biscuits and Hobnobs – to up-coming holidays.
For Halloween, it has launched Jaffa Freaky cake bars, Jaffa lemon and slime cake bars, Digestives beastly bakes and Hobnobs terrifying toffee apple flapjacks.
For the holiday Guy Fawkes Night, which is celebrated in England, it has launched Tate & Lyle sticky toffee pudding cake and Tate & Lyle sticky toffee apple pudding cake.
It is also gearing up for the Christmas period with McVitie’s Merry Moments double choccy crunch and two flavours for its Penguin bar range, Merry Berry and Merry Mint.
Claire Hooper, head of marketing for McVitie’s Cake Company at pladis said the company was confident the range would "encourage additional impulse purchases.”
The products, which are sold in four- and five-packs, all carry a suggested retail price of just £1 (€1.12).