All news articles for October 2018

Sipsmith only partners with people who already have a passion for gin and knowledge of the spirit. Pic: ©GettyImages/JuliaMikhaylova

How influencer marketing is buoying craft spirits brands

By Beth Newhart

Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.

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