PowderPure dehydrates fruit and vegetables to create powders that can be used for both taste and colour.
While its products are not new, director for category marketing Lucinda Salinas said that since the company was acquired by flavour and fragrance giant IFF last year, it has been able to leverage IFF’s scale and R&D to promote the ingredients.
This extra leverage, coupled with the health and wellness trend, has increased demand, she said.
Its Infidri technology uses infrared to dry the fresh fruit and vegetables. By focusing on the water molecules only, the colour, flavour, texture and fibre are retained, said Salinas.
“Our technology allows us to create pure powders without the need for any carrier agents. The benefit is that you use the whole food and bring the colour, flavour and nutrients naturally. This is the most unadulterated form you can get.” she said.
The powders can be used in both wet and dry applications across categories. The banana powder can be listed as banana.
“The powders have great traction globally, especially among chefs for culinary applications. They can create a fruit-infused crème brûlée, for example, with kitchen cupboard ingredients.”