Junichi Sasaki, president & CEO of Nippon Access, believes that the group’s green tea noodles will prove popular with consumers seeking out increased variety in noodles as well as those who are interested in healthy eating.
“There has been an increase in demand for health foods and more varieties in noodle flavours from our clients in the UK,” he told FoodNavigator.
“We believe that restaurants and their consumers would be excited to try our flavours that have health food benefits including our green tea noodles ‘Miwabi Dried Matcha Noodles’. This flavour, not commonly seen in the UK yet, is popular in Japan for the health benefit, unusual colour and the refreshing, leafy flavour that provides a contrast to the rich savoury flavours of noodle toppings.”
Junichi suggested that the Japanese diet carries health and wellness benefits that contribute to Japan’s longer life expectancy. “We are known to live the longest based on a variety of different factors to do with our diet. For instance with our noodles, the Matcha contains lots of antioxidant and catechin which helps to prevent cancer, arthritis, high cholesterol and heart disease.
“Our Soba noodle is made with buckwheat flour which consists of higher protein, more minerals and Vitamin B1 & B2 in comparison to other noodle variants. Also Soba contains rutin.”