Rawsage savoury snack
Hailing from the Czech Republic, Life Food’s savoury snack bar Rawsage (…like a raw sausage) packs in a number of free-from claims.
Made with organic Brazil nuts, sundried tomatoes, onions, hemp seeds and a blend of herbs and spices, it is free from lactose, added sugar and gluten.
Commercial director Zuzana Klačková told us: “We wanted to create something new that wasn’t on the market yet so we came up with this raw, vegan sausage. It’s a salty snack […] and can also be eaten cut up into salad, for example. It’s targeted at vegan people but also anyone looking for a healthy snack. It’s an alternative to dried meat jerky.
“There are no additives and no preservatives. If you want simplified nutrition, raw food makes sense,” she added.
Rawsage was launched in February this year and is sold in around 30 markets worldwide in specialist shops and online. Next year it will start exploring mainstream retail outlets.
The Czech company has been operating for ten years and has around 20% of sales coming from the domestic market and the rest from export.
But, perhaps surprisingly, Klačková said the eastern European country is somewhat of a hub for raw food innovation.
“The Czech Republic is the most saturated market when it comes to the most number of raw and vegan restaurants in the world, more than New York and London. When you are in Prague it's very trendy. Life Food started ten years ago and I think the market has had time to develop since then."
