NEW PRODUCT GALLERY: SIX HEINEKEN 2014 INNOVATIONS
2. Bulmers Five Fruit Harvest, Indian Summer – March 2014
Heineken describes 2.8% ABV Five Fruit Harvest as an “easy refreshing cider made with a blend of apples, pears, plums, quince and grapes” and is pitching it at 18-34s for summer daytime drinking or midweek drinks with friends; Indian Summer mixes apples with ginger and cardamom flavoring.