NEW PRODUCT GALLERY: SIX HEINEKEN 2014 INNOVATIONS
6. Old Mout Passionfruit and Apple – March 2014
“New Zealand’s No.1 cider with the exciting flavors and passion fruit and apple,” is another 4.0% ABV offering looking to capture the hearts and throats of 18-24 year-old ‘trendsetters’ who enjoy flavored ciders.
Heineken acquired the 67-year old Kiwi brand when it took over Asia Pacific Breweries in 2012, and will sell the drink in 500ml bottles in the UK via on- and off-premise channels, presumably as a rival to successful Swedish ‘ciders’ Rekorderlig and Kopparberg.
