Experts slam ‘naive’ calls to regulate ‘toxic’ sugar

By Nathan Gray

- Last updated on GMT

Experts and indutstry have said calls to regulate sugar in a similar way to alcohol and cigarettes 'naive' and 'ineffective'.
Experts and indutstry have said calls to regulate sugar in a similar way to alcohol and cigarettes 'naive' and 'ineffective'.

Related tags: Sugar, Nutrition

Calls for increased taxation and tighter regulation of sugar, to bring it into line with alcohol and cigarettes, have been branded ineffective, flawed, and naive, by academic experts and industry in Europe.

The commentary in leading scientific journal Nature​ discusses the global burden of chronic disease related to sugar consumption, and suggests the need to regulate certain dietary items. The authors of the commentary draw particular parallels between the health effects of sugar and that of alcohol and tobacco – arguing that ‘toxic’ sugar should be regulated in a similar manner.

Led by Professor Robert Lustig from the University of California, San Francisco, the commentators advocate introducing a tax on processed foods with added sugar, limiting sales during school hours and placing age limits on purchase. In addition, Lustig comments that sugar is more dangerous to health than saturated fat and salt – which the commentary refers to as dietary “bogeymen”.

They wrote: “Evolutionarily, sugar was available to our ancestors as fruit for only a few months a year (at harvest time), or as honey, which was guarded by bees. But in recent years, sugar has been added to nearly all processed foods, limiting consumer choice. Nature made sugar hard to get; man made it easy.”

UK trade group the Food and Drink Federation (FDF) said "demonising"​ food was unhelpful when it came to health policy: “The causes of these diseases are multi-factorial and demonising food components does not help consumers to build a realistic approach to their diet,”​ said Barbara Gallani, director of food safety and science at the FDF.

Providing perspective on the Nature commentary for FoodNavigator, Professor Jack Winkler, formerly of the Nutrition Policy Unit at London Metropolitan University, said whilst it is “significant ... that Nature chooses to give a prominent place to such an article,” ​he argued that the article itself is “the standard stuff by medics who are naive about policy.”

Tighter regulation

Increased regulation and taxation on products containing sugars and other ingredients linked with declines in public health – such as salt and certain fats – have been proposed many times before, with some European countries and US states brining in so called ‘sin taxes’ in recent times.

In the last year legislators across Europe have began to put additional taxes on foods thought to be unhealthy in an effort to combat rising obesity levels.

Authorities in Denmark, Hungary, Finland, and France have already introduced a tax on such items, whilst Belgium, Ireland, Romania and Sweden are said to be actively considering a levy.

However many food and beverage firms oppose the taxes, arguing that it is unfair and stigmatises products.

The UK NHS choices service​ said whilst it is generally accepted that added sugar or excessive sugar consumption is bad for health, “to what extent sugar is directly to blame for the rise in chronic disease and how much is due to other dietary components, such as saturated fat and salt, is open to debate.”

Ineffective solution?

Professor Winkler told this publication that Lugstig and his colleagues “are recommending a policy that they know will be ineffective” – ​noting that the commentary is narrow in diagnosis of the problem and proposes sugar regulations that it later admits will not work.

“They are like so many before them, good – if narrow – on identifying a problem, but poor on ideas about how to solve it,”​ argued Winkler.
“Worse even. They make sugar taxation their number one policy recommendation, before admitting at the end that it would not work,”​ he said.

The retired professor of nutrition policy added that the second proposed policy – to restrict the sales of sugary foods and drinks in schools – will not work either.

“Schoolchildren will simply buy what they want from shops on their way to school or on the way home,”​ he said, citing research that shows independent food purchasing by children begins at around age nine.

Also speaking with FoodNavigator, Professor Andrew Renwick, University of Southampton, said the commentary in Nature “considerably overstates certain aspects” ​of the science “and is naive in others – especially in comparisons with alcohol.”

However the former scientific advisor for the International Sweetener Association added that he was uncertain whether sugars would receive regulatory approval in the modern day environment.
“If it were to be introduced as a new ingredient today I doubt whether it would receive regulatory approval,”​ he said.

“For a start, it would be impossible to perform the high-dose safety tests (at more than 100-fold the human intake) that are the basis for the approval of low-calorie sweeteners,”​ he argued.

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Experts slam calls to regulate sugar

Posted by Hubert Linders,

Of course trade groups and food producers are against regulation and demonising their products: it means less sales and less gains. So was and is "Big Tobacco" against regulation, even though it was known for a long time tobacco forms addiction and in the end kills.
This article by Kelly Brownell is a must read:

Now Prof. Jack Winkler says he knows it (regulation) does not work. How does he know that?
When searching a bit on the internet, one finds he has been speaking on events sponsored by PepsiCo. Makes you think.

It should be made common knowledge that too much sugar is bad for our health (hence, balanced diets are good). When do you get too much sugar? If your way of living burns less calories than what you eat. So eating less calories and moving more are what almost everybody should do.

For those who do not want to do that or cannot do that, having made sure (by regulation) that the food stuff you buy in the supermarkets and grocery stores does not contain too much sugar is the next best option.

Regulation is necessary when markets do not work, for whatever reason. They can be not transparent, people are not sufficiently educated to use and understand all product information available, product information is incomplete or incorrect, people do not care (you cannot regulate that...), etc.

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Focus on Education and knowledge of healthy food and healthy lifestyle

Posted by nutriconsult,

Yes, we have the freedom to choose our food and that we should keep this right and freedom in any way! But we need more knowledge and education that consumers choose and buy the right food which is healthy for the body and mind and keeps people healthy the whole life! The daily access to fruits and vegetables should be made much easier!

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Toxic sugar - I need a fix!

Posted by Mike Pusey,

That's a very long comment by Mira Carlton. To put my comment in a nutshell - it's all about balance; We need carbohydrates in our diet along with fats, proteins, fibre, minerals and other micronutrients. They are all essential. The key to eating healthily is that almost any food can be eaten safely if it is part of a balanced diet. If one craves for a tasty sweet snack such as chocolate it is harmless, indeed beneficial, if eaten as part of a balanced diet. Legislating to exclude or control consumption of any food group because of bias on the part of a few individuals is just wrong. I can just see the alternative manufacture of Bootleg Mars Bars now!!!

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