Mondelez has reported growth through innovation in the atypical French market that favors premium and dark chocolate more than most places in the world.
Swiss chocolatier Lindt & Sprüngli has reported its
highest-ever rate of organic growth for 2004, with its focus on
premium products allowing it to buck the general trend towards
reduced consumption of chocolate in favour of healthier...
Keeping French consumers interested in chocolate has been the
driving force behind brand owners' investment in innovation in
recent years, and the latest product launches highlighted by the
Global New Products Database (GNPD)...