Marketing

Sales creep up for IFF

Sales creep up for IFF

Weak sales of fruit preparations hit European sales for number two
flavours group International Flavours and Fragrances (IFF) with the
firm reporting an overall drop in sales for the region but growth
elsewhere keeps firm on track...

Own labels, the risk of NPD

Own labels, the risk of NPD

British retail chains have led the way in terms of own label
development, with many chains having several different ranges at a
number of price points and quality levels. But with new research
suggesting that own label penetration...

Heidi Romania plans growth

Heidi Romania plans growth

Significant investment into production facilities and new product
launches seem to be paying off for Heidi Chocolats Suisse Romania,
after the company announced that its sales for the month of
February grew by 80 per cent.

WBD hit by increased costs

WBD hit by increased costs

Wimm-Bill-Dann Foods has been hard hit by increased sales,
marketing and distribution costs of widening product portfolio. The
Russian dairy giant announced that its net income had fallen 40 per
cent, despite a significant increase...

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