Plant-based steak brand Juicy Marbles expands to Tesco
Slovenia-based Juicy Marbles, known for producing whole cuts of vegan steak praised for ‘muscle-like’ texture, is planning to expand to 350 outlets of UK supermarket retailer Tesco after seeing success in Waitrose and Whole Foods. This comes after Tesco experienced increasing demand for plant-based meat options.
Juicy Marbles products, rather than being made through 3D-printing or cell cultivation, are made with, according to them, a ‘purely physical’ process, attaining a Nutri-score of A. Juicy Marbles whole cuts have also proven to be highly versatile, with consumers using them in meals ranging from roasts and wellingtons to broths.
“It warms my Slovenian heart seeing Old Britannia take to our steaks with such fervour. Indeed, our mascot (and company monarch) Mr. Marbles would be proud. We’re thrilled to partner with Tesco, who by releasing our product so widely, has furthered our secret plot to bring more love and tenderness to every home, through tender morsels of plant-flesh. The only downside is they made us remove all the swear words from our packaging, but we can live with that,” said Luka Sinček, co-founder of Juicy Marbles.
“Juicy Marbles offers market-leading quality in the whole cuts space, closely replicating the taste and texture of beef steaks, so we are really excited about adding this really credible new addition to our plant-based range,” added Cate May, buyer at Tesco.
Juicy Marbles steaks will be available from Tesco at an RRP of £9 for a pack of two, or £6.75 introductory offer for Tesco Clubcard holders.
Image source: Juicy Marbles