Walkers introduces its first non-HFSS crisps range with ‘half the salt’
Walkers has launched lower-salt range which will be the crisps giant’s first fully non-HFSS offering.
The 45% Less Salt Range has three flavours: Mild Cheese & Onion, Lightly Salted and A Dash of Salt & Vinegar.
The move forms part of the Pep+ health and sustainability plan.
Walkers claimed the snacks had “performed strongly in consumer taste-testing”, with eight out of 10 consumers stating Mild Cheese and Onion “exceeded expectations”.
Walkers said has reduced salt by using a combination of new technology and different ingredients to replace sodium. “We believe the crisps still maintain their great flavour - during taste testing, eight out of 10 people said the range exceeded expectations for reduced-salt crisps and highlighted that there was no taste compromise,” a spokesperson said.
Image supplied by Walkers
