Ilana Fischer Whisps: Single ingredient snacks
Ilana Fischer, CEO, Whisps: With more Americans seeking foods with clean, simple labels with nutrition that supports their lifestyle, you'll continue to see people bringing forth innovative snacks that spotlight a single ingredient. Additionally, cheese is something Americans couldn't get enough of in 2020 and we've seen interesting new blends of cheeses and new cheese snacks launches which excite our team as we continue to launch new creations that celebrate a love of cheese.
Whisps celebrated our one year anniversary during 2020 and as a relatively young company and team, the health and happiness of my team continues to be my top priority as building a brand is a very demanding job.
With all of the shifts in people's lifestyles and day-to-day routines, I, along with the rest of the Whisps leadership team, are continuously thinking through how we can better support our teammates within their roles and growth, as well as assist with the flexibility they need given personal responsibilities.
Working from home can be productive, but also lonely, and I want to make sure that we get to unwind and connect as a team as much as we can to keep the magic of our culture alive while remote.
