Suma's new look
This month, UK vegetarian wholesaler Suma launched a brightly coloured new look for its range of own-brand products.
The new design will initially be rolled out on its fleet of delivery trucks and tomato brands before expanding to the entire range over the next two years.
“The way we look is changing but what we stand for stays the same," it says. "Sourcing sustainable, wholesome products to help in providing a healthier, happier future and working together cooperatively to inspire change for good.”
Doing business ethically underpins the cooperative’s corporate model and Suma is the biggest equal pay employer in Europe.
“Everyone at Suma gets paid the same wage, regardless of what job they do,” it says. “Our business is made up of lots of people fulfilling various roles, from order picking to invoicing, each of which is vital to our success. Each member has an equal say, and an equal share in the business. So to us, equal pay makes sense.”