Nestlé completes Kraft pizza acquisiton

- Last updated on GMT

Related tags: Pizza, Human, Kraft

Nestlé is starting the integration of Kraft’s frozen pizza business into its international organisation, after competing the acquisition yesterday.

Kraft agreed to sell its pizza business for US$3.7bn in cash, to smooth its now-approved bid to buy confectionery giant Cadbury. Analysts have also said that such a deal with Nestlé effectively took out one of Kraft’s major competitors in the Cadbury race.

Nestlé has called its new buy “an excellent strategic match”,​ as it propels it into the leading spot for frozen pizzas in the US, where previously it was only a small time player. Knowledge gleaned from the US will also be used to inform pizza-making in Europe.

The move has been questioned by some analysts and commentators, as it appears to contravene Nestlé’s expressed strategy of focusing on health and wellness.

Related topics: Business

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