Alcohol-Free

How should alcohol-free drinks speak responsibly to consumer? Pic:getty/weare

How to market alcohol-free alternatives responsibly

By Rachel Arthur

Alcohol-free alternatives provide a welcome option to the increasing number of consumers who choose not to drink. But there are growing concerns that branding similarities to alcohol could mean that alcohol-free alternatives act as a gateway into alcohol...

Beer accounts for the largest share of alcohol-free drinks sold in the UK. Pic: getty/humankg

England looks to change ‘alcohol-free’ definition

By Rachel Arthur

England currently considers an ‘alcohol-free’ drink as one containing less than 0.05% ABV – differing from a number of other countries that use 0.5% ABV as the definition. A public consultation is now seeking views on whether to raise the threshold for...

Image: Getty/We Are

NPD Trend Tracker: From chocolate covered bananas to worker's tea

By Augustus Bambridge-Sutton

Our latest NPD Trend Tracker looks at a range of new fruit juices, healthy snacks and interesting beverages. From historic tea and ocean conservation-supporting wine to vegan protein powder and paper-packaged straws, scroll through the gallery for more....

Pic:getty/anchiy

Understanding the consumers driving growth in alcohol-free

By Rachel Arthur

The alcohol alternatives category is growing – so who are the consumers driving the revolution? If brands want to succeed in the marketplace, they need to understand the complex variety of reasons consumers turn to the category.

Dry January has been growing in popularity - so what can we learn from this? Pic:getty/richvintage

Editor's comment

5 things we learned about the alcohol-free category in January

By Rachel Arthur

January is the month of the year when the low and no alcohol category really has a chance to shine. So what have we learned about the direction of the category this year? Here’s five takeaways from Drynuary.

Pic:getty/zoranm

What have we learned from Dry January 2022?

By Rachel Arthur

Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.

Image source: Nirvana Brewery

VIDEO: Inside the UK's only non-alcoholic brewery

By Flora Southey

Alcohol-free Nirvana Brewery was born out of a love for craft beer. Three years on, demand for the category has grown ‘massively’, co-founder and director Becky Kean tells FoodNavigator: “People go crazy for it.”

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