Persuading consumers to pay money for tap water - no matter how
well it is purified and packaged - is a difficult task, but growing
numbers of companies across Europe are successfully doing just
that. The key, it seems, is to focus...
The spectacular growth rates of the late 1990s may be a thing of
the past, but the functional energy drink market in western Europe
shows little sign of running out of steam, according to a recent
report.