Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?
Influencers are a twenty-first century force of nature, courting brands and attracting thousands, if not millions, of adoring fans who buy their merchandise, copy their look and hang off their every word. So do influencers have the power to change or...
The big ad spender has reportedly joined the advertising boycott of Facebook, as organisers of the Stop Hate for Profit campaign group spread the call across the world.
Meat-free products continue to grow in popularity, according to a Twitter analysis report of six of the UK’s biggest grocery retailers: Asda, Co-op, Morrisons, Sainsbury’s, Tesco and Waitrose compiled during the Christmas 2019 trading period.
The UK Advertising Standards Authority (ASA) has ruled that a tweet and Instagram post advertising Protein World’s ‘Carb Blocker Capsules’ did not adhere to European nutrition health claims legislation – warning the company that the product name ‘Carb...
Unilever has launched its “biggest ever campaign” for the yeast extract spread Marmite, but new research published at the launch has been mocked on Twitter as “egregiously wrong”.
Under fire Premier Foods has backtracked on its controversial ‘pay-and-stay’ programme, after a storm of criticism about its demands for suppliers to invest in the business or lose their listing with the firm.
Nestlè UK and Taste Success, an industry-led campaign by the Food and Drink Federation (FDF) will host a live Twitter Q&A with engineering graduates from its apprenticeship scheme from midday-2pm tomorrow (Thursday, March 6).
Why is your business using social media? To sell more products? Raise your profile? Change your image? Find out what key ‘influencers’ really think about your brands? Identify and target a new customer base? Or because everyone else is on Twitter and...
Last week, after ThomasNet's R.P. Siegel quoted an LNS Research blog post in his article, "Is OEE An Effective Metric for Assessing Industrial Production?" we decided to ask our followers on Twitter for their thoughts on the topic. The...
The gradual opening up of Saudi Arabia to the world in social and political terms may also be helping to open the country’s food and beverage market to keen processors.
Is your brand getting some decent bang for the bucks you spend on paid-for (‘promoted’) tweets? The answer, according to a new trial with 35 big names in consumer packaged goods (CPG) including Mondelez, is YES.
Special edition: The new product development process
Social media allows companies to feel out consumer perceptions of ingredients and concepts at the beginning of the product development process – and combines well with more traditional consumer research, says social media research firm Loudpixel.
The Uk’s Advertsiting Standards Authority (ASA) said Mars did not breach marketing regulations in its Snickers twitter campaign featuring footballer Rio Ferdinand and glamour model Katie Price.
Social media can often be seen as the more fun side of communication; A way to have more fluid interactions with people. But when it comes to communicating risks social media may offer great benefits.
