Increasing consumer engagement through social media. GettyImages/Urupong

Increasing consumer engagement through social media

By Donna Eastlake

Whether you’re a start-up or a long-established brand, continued consumer awareness and interest is fundamental to achieving success in the global marketplace. So how can you use social media to do this?

Food & drinks trends: Are influencers setting the agenda? GettyImages/Marco_Piunti

Food & drinks trends: Are influencers setting the agenda?

By Donna Eastlake

Influencers are a twenty-first century force of nature, courting brands and attracting thousands, if not millions, of adoring fans who buy their merchandise, copy their look and hang off their every word. So do influencers have the power to change or...

Is Unilever using bad science to market Marmite?

Is Unilever using bad science to market Marmite?

By David Burrows

Unilever has launched its “biggest ever campaign” for the yeast extract spread Marmite, but new research published at the launch has been mocked on Twitter as “egregiously wrong”.

Premier Foods claimed its investment plans had been 'misunderstood and misinterpreted’

Premier Foods backtracks on pay-and-stay

By Michael Stones

Under fire Premier Foods has backtracked on its controversial ‘pay-and-stay’ programme, after a storm of criticism about its demands for suppliers to invest in the business or lose their listing with the firm.

Nestlé to chair Twitter debate.

F&B industry will need 170,300 recruits by 2020 to meet consumer demand

Nestlé to debut live Twitter debate

By Jenny Eagle

Nestlè UK and Taste Success, an industry-led campaign by the Food and Drink Federation (FDF) will host a live Twitter Q&A with engineering graduates from its apprenticeship scheme from midday-2pm tomorrow (Thursday, March 6).

Kellogg experiences backlash over “distasteful tweet”

Kellogg in trouble over "distasteful tweet"

By Annie-Rose Harrison-Dunn

Kellogg has issued an apology for a “distasteful tweet” in which it promised to donate one breakfast to a vulnerable child for each retweet.

Mike Roberts LNS Research

5 Criticisms of the OEE Metric

By Mike Roberts

Last week, after ThomasNet's R.P. Siegel quoted an LNS Research blog post in his article, "Is OEE An Effective Metric for Assessing Industrial Production?" we decided to ask our followers on Twitter for their thoughts on the topic. The...

How can social media fit into the NPD process?

Special edition: The new product development process

How can social media fit into the NPD process?

By Caroline Scott-Thomas

Social media allows companies to feel out consumer perceptions of ingredients and concepts at the beginning of the product development process – and combines well with more traditional consumer research, says social media research firm Loudpixel.

Katie Price (Jordan) Source: Twitter

Mars cleared by ad watchdog in Twitter marketing ploy

By Oliver Nieburg

The Uk’s Advertsiting Standards Authority (ASA) said Mars did not breach marketing regulations in its Snickers twitter campaign featuring footballer Rio Ferdinand and glamour model Katie Price.


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