The 'South of France' wine brand, covering thousands of producers
in France's biggest wine region, is set to hit supermarkets next
year as winemakers look to regroup against the New World onslaught.
A 40 per cent increase in marketing funds should help French wine
makers tackle falling sales in the UK and combat the very real
threat from New World wines.
The French authorities have come up with a €70 million rescue
package for ailing wine producers, but as Kim Hunter Gordon and
Chris Jones report, they have once again failed to tackle the
principal problem - massive overproduction...
Old World wine producers – who just 15 years ago had the British
wine market almost to themselves – still need to do more to counter
the ongoing threat from New World producers, a new report suggests.
But solving the problem is likely...
More action is needed from both government and industry alike if
the steady decline in French wine exports is to be halted, a junior
minister has warned. New World producers could soon take over as
the major exporters to Europe if...