Does the word ‘mocktail’ accurately describe a non-alcoholic cocktail - or does it make it sound like an inferior counterpart? Does ‘teetotal’ do a good job of explaining alcohol-free - or does it smack of puritanism and prohibition? Nomenclature is important:...
Alcohol-free alternatives provide a welcome option to the increasing number of consumers who choose not to drink. But there are growing concerns that branding similarities to alcohol could mean that alcohol-free alternatives act as a gateway into alcohol...
It's January - meaning the spotlight is well and truly on the low and no alcohol category. The latest data from IWSR sets the scene and pinpoints where future growth is most likely to come from.
Tesco is ordering in extra stock to accommodate demand for low and no alcohol drinks this Christmas: as it predicts a record season for the category in the UK.
England is considering raising the upper limit for an ‘alcohol-free’ drink from 0.05% ABV to 0.5% ABV. How could this change the burgeoning alcohol-free market in the UK?
England currently considers an ‘alcohol-free’ drink as one containing less than 0.05% ABV – differing from a number of other countries that use 0.5% ABV as the definition. A public consultation is now seeking views on whether to raise the threshold for...
The alcohol alternatives category is growing – so who are the consumers driving the revolution? If brands want to succeed in the marketplace, they need to understand the complex variety of reasons consumers turn to the category.
The low/no alcohol beer category is under-developed in convenience stores, says Asahi UK: but believes it represents a key opportunity for brands and retailers alike.
January is the month of the year when the low and no alcohol category really has a chance to shine. So what have we learned about the direction of the category this year? Here’s five takeaways from Drynuary.
Premiumization has been key in the low and no alcohol category to date. With the cost-of-living crisis, does this open up opportunities for the low and no alcohol category to develop products in the economy space?
Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.
Despite the growth of the low and no alcohol category, only a third of consumers say they are satisfied with current products on the market, according to a new survey. So what can be done to improve them?
As drinking habits change amid the pandemic, the low and no alcohol category sees a pronounced acceleration. Yet, while their appearance appeals, could taste and an expensive price point threaten to impact uptake?
To the best of its knowledge, Big Drop Brewing Co is the first company in the world to dedicate itself to alcohol-free beer. We catch up with founder and CEO Rob Fink to talk all things ‘low and no’.
Physical health benefits associated with reduced alcohol consumption is helping drive demand for ‘low to no’. But could there also be something more holistic at play?
The global no/low alcohol market is projected to continue growing as consumers seek to reduce their alcohol consumption. “What we’re seeing is a moderation trend that’s sweeping across key global markets, and that’s bringing with it increased demand for...
Kombucha offers drinkers more complexity than your average alcohol-free alternative, writes Emma Thackray, co-founder of Booch & Brew, in this guest article.
New RTD vodka soda brand Two Days is debuting its 3% ABV drinks: which are designed to be lower in alcohol than other hard seltzers. The brand is the brainchild of entrepreneurs Elise Marks and Brendan Bennett – who came up with the idea during lockdown...
Consumers want less alcohol in their beverages – and yet alcohol is the very part of a drink that helps deliver a complex flavour profile and mouthfeel. So how can brands mimic alcohol and create a convincing low or no alcohol product?
Kombucha’s complex flavour profile offers a convincing alternative to alcohol in bars and in cocktails, according to Real Kombucha. But that’s not all. The brand is taking on wine by promoting kombucha as the perfect drink to pair with food – and Michelin...
The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category....
