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What have we learned from Dry January 2022?

By Rachel Arthur

Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.

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No and low alcohol drinks projected to increase 31% by 2024

By Rachel Arthur

The global no/low alcohol market is projected to continue growing as consumers seek to reduce their alcohol consumption. “What we’re seeing is a moderation trend that’s sweeping across key global markets, and that’s bringing with it increased demand for...

A luxury image can help entice people to try no/low ABV drinks.

How to build a powerful brand in the low and no alcohol category

By Rachel Arthur

The low and no alcohol category is still very young: and as a result brand loyalty is weak. The challenge for brands is to attract and maintain consumers: but there's also an opportunity to build brand loyalty and become a defining brand in the category....

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