Milk Protein

Younger generations appeared more willing to accept animal-free dairy alternatives, the study suggested. Image: Getty/Drazen Zigic

How keen are consumers on animal-free dairy? Not so much, research finds

By Teodora Lyubomirova

An experimental study on consumer perceptions found that European shoppers have little appetite for animal-free dairy alternatives, though positive associations with the products’ perceived environmental benefits can enable manufacturers and retailers...

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