Dutch lager Heineken is the leading alcoholic drinks (AD) brand on Facebook but Smirnoff proved the fastest growing alcoholic drinks brands in December.
InBev is already beginning to see the benefits of last year's
merger of Belgian brewer Interbrew and Brazil's AmBev, with volume
sales in 2004 growing at more than twice the rate of the global
beer market as a whole. And...
InBev, the company formed last year by the merger of Belgium's
Interbrew and the Brazilian giant AmBev, says it is on track for
solid profit growth in 2004 despite missing its full-year volume
growth target, writes Chris Jones.
Two of Europe's top brewers have continued their investments in the
international brewing sector. But while Heineken continues to
invest in some of the world's less established beer markets, InBev
has strengthened its position...