Immune System

Danone Actimel: Now reformulated with vitamins B and D in some countries, which are backed for immune claims, whereas probiotics are not (yet)

EU immunity health claims: Reformulate or reposition to win growth

By Diana Cowland

Europe’s new health claim laws are the strictest in the world, with only the most strongly backed nutrient-health associations permitted on-product and whole sectors enraged about stripped comms tools. But immunity claims have fared better than most,...

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