Government-supported policies that include food industry agreements to reduce salt intake would be cost effective in most of Europe saving nearly six million life-years lost to cardiovascular disease annually, say scientists.
Consumers are more sceptical towards hedonic claims than health claims – but giving them a multisensory experience can reduce scepticism and boost purchase intent, researchers have found.
Mandatory salt reduction is the most effective way to reduce health inequalities and could save up to 4,500 lives in England each year, say scientists.
Salt reduction remains a key challenge for many in the food industry. Join our team of salt reduction and policy experts on Wednesday, October 15th to discuss where current efforts can be improved, and what the future holds.
International experts and policy makers will debate the findings from the recent SACN report, and whether sugar should be a priority for public health, at the Sugar Reduction Summit next week.
