Energy Drink

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'Everybody should drink ketones — not just elite cyclists'

By Oliver Morrison

Ketone drinks have been embraced by professional athletes looking to boost their performance. But these ‘magic potions’ have the potential for mass appeal, believes the scientist who helped develop them, although taste and price remain huge barriers in...

Image: iStock/lowkick

Energy drink ban ‘makes no sense’

By Oliver Morrison

Plans in the UK to ban the sale of energy drinks to teenagers are “unscientific” and “discriminatory” according to a think-tank.

Pic:iStock

Jamie Oliver leads calls to ban energy drink sales to U16s

By Rachel Arthur

Celebrity chef and health campaigner Jamie Oliver is calling on the UK government to ban sales of energy drinks to U16s. Meanwhile, supermarket Waitrose has announced that customers buying high caffeine energy drinks must prove they are over 16 years...

In 2015 global volumes of energy drinks reached 8.8 billion litres – up 10% from the previous year despite political turmoil around the sector. ©iStock/Elisanth_

Germany overtakes US as top energy drink innovator

By Annie Harrison-Dunn

For the first time Germany has overtaken the US as the top energy drink innovator with the highest rates of new product development (NPD) in 2015, according to Mintel. 

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