Convincing US consumers to buy bottled, purified tap water at a
premium price may be relatively easy for a company as adept at
marketing as Coca-Cola, but doing the same with the rather more
savvy European bottled water drinker appears...
France is the home of some of the world's biggest mineral water
brands - Perrier, Vittel, Evian, Volvic, to name just four - but a
new entry into the market early next year is likely to give brand
owners such as Danone and Nestlé...