Confectionery sales in Europe dwindle as new product developments (NPD) have not met consumer preferences which demands more definite health claims, according to an analyst at Mintel.
The global market for confectionery products is forecast to reach US$186.3bn by the year 2015, driven by the growing popularity of sugar-free categories, exotic flavours and region-specific products, claims a new report from Global Industry Analysts (GIA).