2024

GettyImages - market trends 2024 / Fasai Budkaew

FrieslandCampina reveals 2024 trends report

By Olivia Haslam

Key trends to watch in 2024 will include next-gen alt protein solutions, sustainability with substantiation, medicines for the mind and active ageing solutions.

© vovashevchuk / Getty Images

Euromonitor predicts consumer trends for 2024

By Olivia Brown

Euromonitor International has published its 2024 consumer trends report, which spotlights new demands for convenient and effective wellness support, transparency around brand sustainability, and the implementation of AI to personalise the customer experience.

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