Price tags go digital in supermarkets
checkout, Netherlands-based Hoogvliet Supermarkets announced this
week that it is deploying electronic shelf labels (ESLs) from NCR
Corporation throughout its 34-store chain.
In a move that aims to ensure price consistency from shelf to checkout, Netherlands-based Hoogvliet Supermarkets announced this week that it is deploying electronic shelf labels (ESLs) from NCR Corporation throughout its 34-store chain.
ESLs are digital tags that attach to shelves or other store fixtures. They display the price of merchandise or food items in large, clear characters and provide other information to shoppers or store personnel. Price discrepancies between shelf and checkout are eliminated because the NCR RealPrice wireless ESL solution is linked to the same computer file used by the store's point-of-sale system.
"ESLs eliminate the cost of replacing paper labels as prices change, help improve inventory and replenishment operations and allow stores to respond to competitive pricing pressures by implementing price changes or launching sales on short notice," said Pete Bartolotta, vice president and general manager, NCR RealPrice.
In a bid to push this new technology NCR recently introduced the NCR RealPrice brand to more clearly convey the supposed benefits of ESLs.
"As retailers adopt this and other new retail technologies, it is critical to link the real operational challenges they face with real, measurable solutions," Bartolotta said.
Known for its discount pricing, Hoogvliet began installing NCR RealPrice in September 2001 and expects to have approximately 5,500 labels in each store by the end of this month.
Founded in 1968, Hoogvliet was one of the first retailers to introduce the Netherlands to the cash & carry supermarket concept. The company currently operates 34 stores located in the central part of the Netherlands.
