Product recall for incomplete label

Coca-Cola, the US beverage giant has suspended sales of three of its newest products after it broke labelling rules designed to alert up to 5,000 sufferers from a genetic disorder, which can cause brain damage, that an ingredient was potentially dangerous, reports The Guardian​. Coca Cola asked to remove the drinks from the supermarkets' shelves to attach new labels. Advertisements warning consumers of the mistake have also been published. The drinks list the artificial sweetener aspartame in their ingredients but do not include the legally-required additional statement that they contain "a source of phenylalanine,"​ which is present in the sweetener and could upset the diet of people with phenylketonuria (PKU). This disorder, for which babies are screened soon after birth, means children lack an enzyme, which breaks down phenylalanine, which also occurs naturally in food containing protein. Sufferers from PKU have to control their diet to avoid phenylalanine, which can otherwise be converted into harmful substances in the blood and lead to brain damage. Coke does not contain Aspartame while Diet Coke, which does, carries the additional warning about phenylalanine. The three new products affected are Rose's Zesty Orange Cordial and Rose's Cloudy Lemon Cordial, both in litre plastic bottles, and Oasis Light Summer Fruits, in a 500ml plastic bottle. Coca Cola was alerted by trading standards officials last Wednesday, and it met officials from the Food Standards Agency (FSA) on Friday. Coca-Cola outlined its plans, including the advertisements, while the agency alerted clinics to contact PKU sufferers.